Liza Potts is a professor in the Department of Writing, Rhetoric, and American Cultures at Michigan State University where she leads WIDE Research and is a co-founder of the Experience Architecture degree program. Her research interests include networked participatory culture, social user experience, and digital rhetoric. Her work has been funded by the National Endowment for the Humanities (NEH), the Institute of Museum and Library Services (IMLS), and others. Liza has published three books and over 70 publications focused on disaster response, user experience, and participatory memory, as well as several digital projects from community archives to leading the Sherlockian.net team. Her professional experience includes working for technology startups, Microsoft, and design consultancies.